An evolution from uniform to cultural icon, Pangaia elevates the tracksuit to campaign star

It’s Pangaia’s most recognisable piece, so the outdoor brand has made the not-so-humble tracksuit the key focus for its autumn 2025 campaign. And how.

Called ‘Pangaia: Reimagined’, the campaign “honours this signature silhouette, reframed through the distinct creative visions of three leading stylists”.

So set forward Anders Sølvsten Thomsen, Harry Lambert, and Jeanie Annan-Lewin who turn the garment “into a canvas for reinterpretation”. 

Together, their perspectives “chart the tracksuit’s evolution from uniform to cultural icon, reasserting its role as one of fashion’s contemporary archetypes”, the brand says.

The imagery, captured by Rory Van Millingen and shaped under the creative direction of Thomsen, unfolds as a triptych: “Three worlds in dialogue, three moods in motion… not a single story but a constellation of moods, the everyday reframed, elevated, and distilled into new symbols of expression, while celebrating the role of stylists as architects of visual culture through collaboration and storytelling”.

Individually, Thomsen “turns to colour as his language… through saturated colour drenching and geometric layering, the tracksuit is remade as a statement, bold yet precise, abstract yet intimate”.

Thomsen added: “Colour evokes a deeply personal response. I wanted to reshape the tracksuit into something dynamic — to take it beyond sport and into a different dimension.”

Meanwhile, Lambert “works with the muted earthy tones of the Fall collection and the sharpness of white space, finding tension between ease and refinement”. 

However, flowers intervene to thread themselves through tailoring and sportswear “to collapse the divide between nature and apparel”. 

Lambert said: “What excites me is disrupting what feels normal about a tracksuit. Pairing the casual with the formal – a shirt, a smart shoe – puts a new twist on the everyday and creates something unexpected.”, 

Finally, for Annan-Lewin, the “body itself becomes the tool”. Her interpretation is “kinetic, graphic, alive with motion” where “shapes stretch, fold, and expand against a muted cinematic backdrop, infusing the softness of fabric with a sharper charge”. 

She noted: “My philosophy is about world building — injecting culture and different aesthetics to create imagery that moves, disrupts, and tells a layered story.”

Coinciding with the launch of Pangaia’s redesigned website this season, the campaign “signals the first step in the brand’s next chapter, a space for storytelling, expression, and reinvention, always rooted in its founding values”.