US Urban Outfitters launches denim-focused On Rotation with Levi’s

Urban Outfitters has launched the second season of its On Rotation concept, this time in collaboration with Levi’s.
Running August 22–September 30 online and in five UO stores, the denim-focused experience blends Levi’s icons with UO’s vintage aesthetic.
Highlights include 501s, baggy fits, archival finds, and events such as Levi’s Tailor Shop, local vendor pop-ups, and live music.